1-Day Bus Tour, 1 Attraction + Tastecard: Golden Pass

Golden Pass: London's All-In-One Sightseeing Ticket
Available until 31 March 2026

Book Golden Pass tickets and discover the ultimate all-in-one sightseeing ticket for London's top attractions

The Golden Pass is the ultimate way to explore London with ease and unbeatable value. With access to top attractions, hop-on hop-off sightseeing, river cruises, and guided walking tours - all wrapped into one flexible ticket - it’s your golden ticket to discovering the capital’s best spots at a smart price.

Golden Pass: 1-Day Bus Tour + 1 Attraction + Free Tastecard

  • The 1-Day Bus Tour is valid for one calendar day, giving you access to London’s hop-on, hop-off routes from morning to early evening. If you begin your tour at 11am on Tuesday, it’s valid only until the end of bus operations that same day - not the following morning.
  • Enjoy a 1-Day Bus Tour plus 1 attraction and a free Tastecard!
  • Bus Tour: Explore the city with a 1-Day Hop On, Hop Off Bus Tour in London
  • 1 Attraction: Enjoy access to London's best attractions - the only pass that includes Merlin's London attractions!
  • Tastecard: Receive 2 for 1 dining, 25% off the total bill and 50% off food at 1000s of restaurants with discounts at cinemas, 50% off pizza delivery at participating chains, 25% off barista-made drinks at chains and independent stores 

How does the Golden Pass work?

  • Downloadable App: Download the Golden Tours City Guide App to access tickets and plan your sightseeing - all your pass details and bookings are at your fingertips!
  • Pass Validity & Activation: Valid for 30 days from the date of your Hop-on Hop-off bus tour. Activate by visiting your first attraction PLUS attractions can be visited any time within the validity period
  • How It Works: Choose 1 - 5 attractions from the available list, scan your digital pass at each venue for entry
  • Pass Benefits: Visit included experiences at your own pace, enjoy flexibility and convenience without rigid itineraries
  • Tastecard Perks: Includes a 30-day Tastecard membership for discounts at restaurants, coffee shops, cinemas & more
  • Please Note: Featured attractions are subject to change without notice

Simply book your tickets and receive further instructions from Lovetovisit for an easy, stress-free booking journey. 

The more you see, the more you save - up to 50% off compared to buying individual tickets!

Attractions included in your Golden Pass:

  • London Eye: Soar above the skyline in sleek glass capsules and take in panoramic views of the capital.
  • Madame Tussauds London: Meet lifelike wax replicas of royalty, celebrities, and icons from pop culture and history
  • SEA LIFE London Aquarium: Dive into underwater discovery and get face-to-fin with exotic marine creatures
  • Shrek’s Adventure! London: Step into Far Far Away and join Shrek and friends on a whirlwind storytelling quest
  • The London Dungeon: Journey through centuries of spooky tales with thrilling shows and chilling special effects
  • London Zoo: Encounter wildlife from every corner of the globe in immersive, conservation-focused habitats
  • Westminster Abbey: Walk through the coronation church of kings and queens, steeped in royal tradition
  • Tower of London: Explore this legendary fortress with stories of crown jewels, imprisonment, and intrigue
  • Kensington Palace: Discover regal apartments and exhibitions in the home of the Duke and Duchess of Cambridge
  • London by Night Bus Tour: Witness the magic of London after dark as landmarks twinkle under the city lights
  • Afternoon Tea Bus: Sip, snack, and sightsee aboard a classic double-decker serving tasty treats on the move
  • Hop-on Hop-off Bus Tour: Discover London at your own pace with unlimited access to Golden Tours’ hop-on hop-off buses across 60+ city stops, including live guides and audio commentary
  • Thames River Cruise: Enjoy a scenic 30-minute boat ride along the Thames, taking in riverside landmarks like Tower Bridge, the London Eye, and the Houses of Parliament
  • Jack the Ripper Walking Tour: Step into London’s chilling history with a guided walk through the East End, retracing the infamous footsteps of the Victorian-era killer
  • Royal Walking Tour: Uncover the regal side of London on a guided stroll past royal residences and landmarks, including Buckingham Palace and Westminster Abbey

Stroll through royal history at Westminster Abbey, meet lifelike icons at Madame Tussauds, or cruise along the Thames past London’s most famous landmarks. With the Golden Pass, the capital’s top attractions, tours, and experiences are all tucked into one flexible ticket right in your pocket.

Book your Golden Pass tickets today and have them delivered instantly via email & SMS!

Location

Riverside Building, County Hall

Westminster Bridge Road,
London,
SE1 7PB
Show on Google Maps

How to find us

Please note: Your Golden Pass is delivered digitally via email. You will not be able to pick up a physical Golden Pass at any location. Any locations mentioned are included in the Golden Pass, but are not the 'meeting point' to collect it. 

  • Hop On, Hop Off Bus Tour: Join the tour from any Golden Tours bus stop
  • Thames River Cruise: Join from Westminster Pier, Victoria Embankment, London SW1A 2JH or Tower Millennium Pier, Lower Thames St, London EC3N 4DT
  • Jack the Ripper Walking Tour: Golden Tours Tourist Bus Stop 8 (Hop-on Hop-off Bus Tour). Opposite Tower Hill Station.
  • Royal Walking Tour: Tourist Bus Stop outside The King's Gallery, Buckingham Palace, Buckingham Gate, SW1A 1AA
  • London Eye: Riverside Building, County Hall, Westminster Bridge Road, London SE1 7PB
  • Madame Tussauds London: Marylebone Road, London, NW1 5LR
  • SEA LIFE London Aquarium: Riverside Building, County Hall, Westminster Bridge Rd, London SE1 7PB
  • Shrek's Adventure: Riverside Building, County Hall, Westminster Bridge Rd, London SE1 7PB
  • The London Dungeon: Riverside Building, County Hall, Westminster Bridge Rd, London SE1 7PB
  • Westminster Abbey: Dean's Yard, London, SW1P 3PA
  • London Zoo: Outer Cir, London, NW1 4RY
  • Tower of London: London, EC3N 4AB
  • London By Night Tour: London Eye, Belvedere Road, Tourist Bus Stop, London SE1 7NA or Green Park Station, Piccadilly, Tourist Bus Stop, London W1J 9DZ
  • Afternoon Tea Bus Tour: Golden Tours Stop 1, Bulleid Way, London SW1W 9SR

 

More Info
How does the Golden Pass work?

Your Golden Pass will be delivered digitally - please check your emails after booking. 

After purchasing, you'll receive a link to a booking portal, giving you the option to:

  • Select your attractions
  • Reserve your time slots (if required)
  • Access your e-tickets
  • Downloadable App: Download the Golden Tours City Guide App to access tickets and plan your sightseeing - all your pass details and bookings are at your fingertips!
  • Pass Validity & Activation: Valid for 30 days from the date of your Hop-on Hop-off bus tour. Activate by visiting your first attraction PLUS attractions can be visited any time within the validity period
  • How It Works: Choose 1 - 5 attractions from the available list, scan your digital pass at each venue for entry
  • Pass Benefits: Visit included experiences at your own pace, enjoy flexibility and convenience without rigid itineraries
  • Tastecard Perks: Includes a 30-day Tastecard membership for discounts at restaurants, coffee shops, cinemas & more

Please Note: Featured attractions are subject to change without notice.

Which attractions are included in the London Golden Pass?

Pick from London’s most iconic spots, including:

  • London Eye: Soar above the skyline in sleek glass capsules and take in panoramic views of the capital.
  • Madame Tussauds London: Meet lifelike wax replicas of royalty, celebrities, and icons from pop culture and history
  • SEA LIFE London Aquarium: Dive into underwater discovery and get face-to-fin with exotic marine creatures
  • Shrek’s Adventure! London: Step into Far Far Away and join Shrek and friends on a whirlwind storytelling quest
  • The London Dungeon: Journey through centuries of spooky tales with thrilling shows and chilling special effects
  • London Zoo: Encounter wildlife from every corner of the globe in immersive, conservation-focused habitats
  • Westminster Abbey: Walk through the coronation church of kings and queens, steeped in royal tradition
  • Tower of London: Explore this legendary fortress with stories of crown jewels, imprisonment, and intrigue
  • Kensington Palace: Discover regal apartments and exhibitions in the home of the Duke and Duchess of Cambridge
  • London by Night Bus Tour: Witness the magic of London after dark as landmarks twinkle under the city lights
  • Afternoon Tea Bus: Sip, snack, and sightsee aboard a classic double-decker serving tasty treats on the move
  • Hop-on Hop-off Bus Tour: Discover London at your own pace with unlimited access to Golden Tours’ hop-on hop-off buses across 60+ city stops, including live guides and audio commentary
  • Thames River Cruise: Enjoy a scenic 30-minute boat ride along the Thames, taking in riverside landmarks like Tower Bridge, the London Eye, and the Houses of Parliament
  • Jack the Ripper Walking Tour: Step into London’s chilling history with a guided walk through the East End, retracing the infamous footsteps of the Victorian-era killer
  • Royal Walking Tour: Uncover the regal side of London on a guided stroll past royal residences and landmarks, including Buckingham Palace and Westminster Abbey
How long is the Golden Pass valid for?

Your Golden Pass is valid for 30 days from the date of your bus tour. 

You can visit your selected attractions anytime within that timeframe. 

Is the Golden Pass for London suitable for children and families?

Yes! The Golden Pass: London's All-in-One Sightseeing ticket is ideal for families and children. It features attractions that are suitable for all ages, and some venues offer a discounted rate for children. 

What do you need to know about the attractions included in the Golden Pass?

Hop-on Hop-off Bus Tour:

  • Join from any marked Golden Tours stop
  • Operates daily 9am–5pm
  • Summer/Holiday Frequency:
  • Red/Blue routes: every 20 mins
    Orange route: every 30 mins
    Winter Frequency:
  • Blue: every 30 mins
    Red/Orange: every 60 mins 

Thames River Cruise (City Cruises)

  • Boats depart every 30 minutes
  • From: Westminster Pier & Tower Millennium Pier
  • Journey: ~30 minutes depending on route

Walking Tours:

  • Jack the Ripper Tour: 3:30–5pm daily (starts at Tower Hill, ends near Liverpool St)
    Royal Walking Tour: 10am–12pm daily (starts at Buckingham Palace, ends at Westminster Abbey)

Popular Attractions & Opening Hours:

  • London Eye: 11am–6pm daily (closed 25 Dec) - Westminster Bridge Rd, SE1 7PB
  • Madame Tussauds: 10am–4pm daily - Marylebone Rd, NW1 5LR
  • SEA LIFE Aquarium: Varies by day (closed 25 Dec) - Westminster Bridge Rd, SE1 7PB
  • Shrek’s Adventure: Varies by day - Westminster Bridge Rd, SE1 7PB
  • The London Dungeon: Varies by day - Westminster Bridge Rd, SE1 7PB 
  • Westminster Abbey: 9:30am–3:30pm (Mon–Fri), 9am Sat - Dean's Yard, SW1P 3PA
  • London Zoo: From 10am daily - Outer Cir, NW1 4RY
  • Tower of London: 9am–5:30pm (Tue–Sat), 10am Sun/Mon - London EC3N 4AB

Special Bus Tours

  • London by Night Tour: Depart from London Eye or Green Park
  • Afternoon Tea Bus: Departs from Golden Tours Stop 1, Bulleid Way, SW1W 9SR

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