Book Twist Museum tickets & experience London's top-rated illusion museum on Oxford Street
When you think, see or hear, what do you really know about what you’re sensing? Do you know whether you are sensing the same as the next person? And how does that knowledge inform your view? Twist examines the science behind such questions through interactive exhibits designed to showcase how we understand reality, igniting a curiosity about the way we see the world.
From optical trickery to full‑scale immersive environments, every room invites you to question what you see and how you perceive reality.
- Explore more than 80 interactive illusions designed to challenge how you see the world
- Step inside multi‑sensory rooms developed with artists, neuroscientists & philosophers
- Experience hands‑on exhibits that test colour, perspective, shape, sound, heat & motion perception
- Enjoy family‑friendly activities suitable for all ages with plenty of eye‑popping photo opportunities
- Discover illusions that make corridors stretch forever, colours appear from nowhere & gravity flip on its head
- Visit London’s top‑rated illusion attraction right in the heart of Oxford Street
Explore immersive rooms, sensory illusions & mind‑altering exhibits all under one roof
- Age Restrictions: Suitable for all ages | Under 15's must be accompanied by an adult | Ages 0–3 go free
- Duration: 45–90 minutes depending on how deeply you explore each illusion
- Location: 248 Oxford Street, London, W1C 1DH – 1 minute from Oxford Circus Underground
- Tickets Include: Entry to all immersive rooms, 60–80+ exhibits, sensory challenges & interactive experiences
Discover an immersive playground on Oxford Street where reality bends, colours shift and your senses are pushed to their limits
Developed with experts from neuroscience, art and philosophy, the experience reveals how colour, space, sound and perspective shape your world — and how easily they can be manipulated.
- Challenge your senses with illusions exploring colour, perspective, shape, sound & heat perception
- Step inside large‑scale immersive installations & mind‑bending rooms designed to distort reality
- Explore 360° illusion spaces & sensory tunnels that alter your depth, orientation & movement perception
- Enjoy 80+ photo‑ready illusion setups perfect for unforgettable pictures & social content
- Discover how your brain interprets the world through fun, educational exhibits for all ages
- Experience new headline installations like the Colour Flip Room with transforming visual effects
- Learn how illusions influence thinking, memory & perception through hands‑on exploration
Book your Twist Museum tickets today & experience London’s most mind‑altering immersive attraction! Tickets delivered instantly via email.