Looking for a must-visit interactive London attraction that fits perfectly into your sightseeing plans and helps you experience the best of London in a different way?
Step into Twist Museum, and test “The Way I See Things” at London’s original immersive illusion experience in the heart of the West End, on the iconic Oxford Street.
Just moments from world-famous landmarks, shopping streets and theatres, Twist offers a uniquely modern London experience where art, science and illusion collide. Explore over 80 interactive exhibits created by artists and neuroscientists to completely transform the way you see the world:
- Feel as tall as Big Ben or shrink to the size of a pebble on the Thames in our mind-bending Ames Room.
- Take your seat at a traditional British afternoon tea table… alongside your own clones.
- Step through our Colourless Corridor and experience the world burst from black and white to every colour of the Union Jack.
- Capture and print professional-grade photo keepsakes of your mind-bending group experiences, to preserve your trip to London forever.
Perfect for international travellers, families, couples and friendship groups. Twist offers a fully hands-on, self-guided experience lasting up to 90 minutes, making it the ideal stop between sightseeing, shopping and exploring central London.
Could You Be Twist Museum's Millionth Visitor?
Right now, there’s an even bigger reason to visit. Twist Museum are approaching an exciting milestone: welcoming their 1 millionth visitor. To celebrate, the lucky millionth guest will win a magical family trip to Lapland to see the Northern Lights!
- That means your visit to Twist could turn one unforgettable trip into two!
- Plus, there are two exciting giveaways every day throughout summer!
Book now and experience London with a Twist – The Way I See Things!
Book Twist Museum tickets & experience London's top-rated illusion museum on Oxford Street
When you think, see or hear, what do you really know about what you’re sensing? Do you know whether you are sensing the same as the next person? And how does that knowledge inform your view? Twist examines the science behind such questions through interactive exhibits designed to showcase how we understand reality, igniting a curiosity about the way we see the world.
From optical trickery to full‑scale immersive environments, every room invites you to question what you see and how you perceive reality.
- Explore more than 80 interactive illusions designed to challenge how you see the world
- Step inside multi‑sensory rooms developed with artists, neuroscientists & philosophers
- Experience hands‑on exhibits that test colour, perspective, shape, sound, heat & motion perception
- Enjoy family‑friendly activities suitable for all ages with plenty of eye‑popping photo opportunities
- Discover illusions that make corridors stretch forever, colours appear from nowhere & gravity flip on its head
- Visit London’s top‑rated illusion attraction right in the heart of Oxford Street
Explore immersive rooms, sensory illusions & mind‑altering exhibits all under one roof
- Age Restrictions: Suitable for all ages | Under 15's must be accompanied by an adult | Ages 0–3 go free
- Duration: 45–90 minutes depending on how deeply you explore each illusion
- Location: 248 Oxford Street, London, W1C 1DH – 1 minute from Oxford Circus Underground
- Tickets Include: Entry to all immersive rooms, 60–80+ exhibits, sensory challenges & interactive experiences
Discover an immersive playground on Oxford Street where reality bends, colours shift and your senses are pushed to their limits
Developed with experts from neuroscience, art and philosophy, the experience reveals how colour, space, sound and perspective shape your world — and how easily they can be manipulated.
- Challenge your senses with illusions exploring colour, perspective, shape, sound & heat perception
- Step inside large‑scale immersive installations & mind‑bending rooms designed to distort reality
- Explore 360° illusion spaces & sensory tunnels that alter your depth, orientation & movement perception
- Enjoy 80+ photo‑ready illusion setups perfect for unforgettable pictures & social content
- Discover how your brain interprets the world through fun, educational exhibits for all ages
- Experience new headline installations like the Colour Flip Room with transforming visual effects
- Learn how illusions influence thinking, memory & perception through hands‑on exploration
Book your Twist Museum tickets today & experience London’s most mind‑altering immersive attraction! Tickets delivered instantly via email.