Four incredible Midlands attractions, one huge ticket
Get ready for four completely different days out with The Midland Pass, a brand new 4-in-1 ticket.
Start your adventure at Cadbury World, then use your pass to visit Alton Towers, Warwick Castle and SEA LIFE Birmingham. From record-breaking rollercoasters and spectacular live shows to sharks, sea otters and plenty of chocolate, your next four days out are sorted.
- Enjoy entry to Alton Towers, Warwick Castle, SEA LIFE Birmingham and Cadbury World
- Book four of the Midlands' biggest family attractions together in one easy ticket
- Take on more than 40 rides and attractions at Alton Towers
- Step inside over 1,100 years of history at Warwick Castle
- Walk beneath sharks, rays and a giant green sea turtle at SEA LIFE Birmingham
- Discover the history, making and magic of Cadbury chocolate at Cadbury World
- Visit all four attractions within 7 days, giving you time to enjoy every adventure
Whether you're planning a family break, filling the school holidays or simply looking for more brilliant things to do in the Midlands, this is one ticket with four very big answers.
How does The Midland Pass work?
- Choose your Cadbury World visit: Select the date you would like to visit Cadbury World when booking your pass
- Book your other attractions: Your confirmation email will include a link to the booking portal, where you can reserve Alton Towers, Warwick Castle and SEA LIFE Birmingham
- Enjoy four days out: Visit the remaining attractions within 7 days of your Cadbury World visit
- Plan ahead: Pre-booking is essential and popular dates or entry times may sell out
You can pack all four attractions into one action-filled trip or enjoy them across several days. The choice is yours, but advance booking is strongly recommended so you can secure the dates and times that work best for you.
Four completely different adventures across the Midlands
- Alton Towers: Take on more than 40 rides and attractions, from world-famous rollercoasters including Nemesis Reborn, Wicker Man and The Smiler to family adventures and colourful fun inside CBeebies Land.
- Warwick Castle: Journey through more than 1,100 years of history as you explore the Great Hall, State Rooms, towers, ramparts and immersive attractions. Depending on your visit date, you could also see spectacular live entertainment featuring jousting, birds of prey or Britain's largest working siege machine.
- SEA LIFE Birmingham: Dive beneath the surface and explore themed habitats filled with sharks, penguins, rays, jellyfish, seahorses and more. Meet Ozzy and Ola, the UK's first sea otters, and journey through the UK's only fully transparent 360-degree Ocean Tunnel.
- Cadbury World: Discover the story behind one of Britain's best-loved chocolate brands through interactive zones, hands-on activities and chocolatey attractions. Ride Cadbury Chocolate Quest, experience the 4D Chocolate Adventure and watch expert chocolatiers at work.
The Midland Pass brings four of the region's biggest attractions together all in one ticket. Book now and make your next Midlands adventure four times bigger.